There’s actually 1 reason why I feel sorry I moved to Milano. Swedish fashion label HOPE has opened in Amsterdam!! You might have noticed I spend 20 hours in Amsterdam last Wednesday. Just to attend the store opening. 125 m2 Woman, Man, Shoes, Accessories and Interior accessories. Located in my favorite area the Nine Streets. I’m super happy and proud Co Founder Ann Ringstra decided to choose Amsterdam to open the first flagship store outside Scandinavia. Hope is founded in 2002 by Ann Ringstrand and Stefan Soderberg. Hope is a lifestyle concept that exists in the field of fashion with a special liking for original and classic design. Consistent and recognisable. I’m a big fan of the brand, I love the raw, authentic, masculine style. The mix of high quality fabrics, the details, the clean and simple but on the other hand innovating silhouettes.