Simply Dutch

Creative, colorful, imaginative, distinctive designs and prints. I’m talking about Oilily. Oilily, the Dutch fashion-house that has been a hallmark of creativity in the cupboard of children and women since 1963. The brand designs and creates original and eye-catching collections of the highest quality for women, children and babies who are not afraid to stand out from the crowd. I’m sure all duchies know the brand. We all remember the printed scarfs right? I owned one scarf myself. Next to the scarfs I always loved their baby collections. I didn’t know much about the history of the brand and I discovered the women collections are great! Let me tell you something more about my visit to the head office in Alkmaar last week.


We started the meeting with a presentation about the history of the brand. Forty years ago, a young Dutch couple, Willem and Marieke Olsthoorn, started the brand. Marieke had a unique talent for design, and Willem had an independent feel for business. They gathered an unconventional bunch of people around them to help grow their brand, all driven by the same mentality. They wanted to make exciting and surprising children’s clothing without following trends or expectations. Oilily was the first children’s brand that used bright, happy colours, a mix of patterns and plenty of special details.

It’s not only the prints, the patterns and the colors which are unique, outstanding and special. The way Oilily creates the collection is amazing. Each season they collaborate with a artist who create a special object, this season it was a chair.


This book is the key of the collection. This book consist of drawings, mood boards and photographs. Everything that has to do with the theme of the season. I was impressed, the drawings are like art, so inspired.


After the presentation it was time to discover the women collection. I had a sneak peek before the presentation (Of course, I was super curious) but it was a totally different experience after hearing the brand history and browsing through the inspiration book. I was happily surprised and selected some super cool items. You might remember the blogpost with the windmill?